Krishi Network — App & Community Growth
Introduction
Details
Services :
Client :
Krishi Network
Year :
2019 - 2022
Timeline :
40 + months Weeks
Credits
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The Challenge
Krishi Network needed to build India's largest farmer-focused app community from the ground up — competing for attention in a market where most farmers had never used an agri-tech app before.
Our Solution
We ran large-scale app install campaigns optimized for low cost-per-install, while building organic growth loops through referral programs that generated 5 lakh+ referrals. ASO work won the #1 keyword search ranking, and Hindi-language video content featuring relatable farmer stories drove authentic engagement.
The Outcome
We grew the Krishi Network app to a 4 million+ farmer community, with 2 million+ installs at an average CPI of just ₹7. The app held the #1 search keyword ranking on the Play Store for 12 consecutive months, while organic installs and referrals reduced long-term dependency on paid spend.
